01 - Whisk warm milk, sugar, and yeast in a large bowl. Let stand 5 minutes until foamy. Stir in melted butter, egg, and salt. Gradually add flour, mixing until soft dough forms. Knead 8 minutes until smooth and elastic. Place in greased bowl, cover, and rise 1 hour until doubled.
02 - Combine strawberries, sugar, cornstarch, and lemon juice in saucepan. Cook over medium heat, stirring constantly, 6-8 minutes until thickened to jam consistency. Cool completely before using.
03 - Beat cream cheese, sugar, and vanilla until smooth and fluffy. Set aside until ready to assemble.
04 - Punch down risen dough and roll into 16x12 inch rectangle on floured surface. Spread cheesecake filling over dough, leaving 1/2-inch border. Top with cooled strawberry mixture.
05 - Roll tightly from long side to form log. Slice into 12 equal pieces. Place cut side up in greased 9x13 inch baking dish. Cover and rise 30 minutes until puffy.
06 - Preheat oven to 350°F. Bake rolls 22-25 minutes until lightly golden and cooked through. Cool slightly in pan before glazing.
07 - Whisk powdered sugar, milk, and vanilla until smooth. Drizzle generously over warm rolls before serving.