01 - Whisk together olive oil, soy sauce, honey, lemon juice, garlic, smoked paprika, cumin, oregano, red pepper flakes (if using), salt, and black pepper in a large bowl until fully incorporated.
02 - Submerge chicken thighs in the marinade, turning to coat each piece completely. Cover bowl and refrigerate for minimum 2 hours, ideally overnight for optimal flavor penetration.
03 - Heat grill, oven, or skillet to medium-high temperature (approximately 375°F-400°F).
04 - Lift chicken from marinade, allowing excess liquid to drip away. Discard all used marinade.
05 - Place chicken thighs skin-side down. Cook for 6-7 minutes per side until internal temperature reaches 165°F and skin develops crispy, caramelized coloration.
06 - Transfer chicken to serving platter and let rest for 5 minutes before serving to redistribute juices.